A fitting domain name is very important for SEO, search engine optimization. The best website name should incorporate key words and not be too complicated. However, a domain name should also be unique. With fewer and fewer available domain names, the best website name is penitent to website success.
A website name should be simple. Simplicity will make your website easy to remember. People do not want to become frustrated, typing out a hundred characters into the URL, nor should they struggle to even recall your website name. Shorter domain names are easier to type and less vulnerable to mistakes. Also, avoid using numbers or hyphens. Verbally, there is much room for misinterpretation when it comes to numbers and hyphens. Numbers may be spelled out or symbolically written. Similarly, hyphens are difficult to communicate when telling others about a website. Numbers and hyphens generally make it more difficult for people to reach your website because it is more difficult to remember and type.
As the number of taken domain names increases, it becomes difficult to create the most desirable domain name. A website name should not be too closely related to other more well-known, already established websites, or there may be some confusion. You must also be sure to avoid copyright infringement. Be sure that you respect anyone’s copyrights when choosing a domain name. Websites must set themselves apart from the competition. To do this, we use brands.
In SEO, brands may gain advantages. Brands gain natural links as people search for them within search engines. Brands often become associated with the product they advertise. For example, Nike is associated with shoes just as Starbucks is associated with coffee. Likewise, your brand could be associated with your product or service. Integrating both keywords and a brand gives your website benefits in SEO.
Domain extensions are also important in creating the best website name. Extensions may define the website. Educational (.edu) and governmental (.gov) website extensions are usually viewed as more legitimate than other websites. Organizations (.org) depict non-profit organizations. Other extensions such as .net, .co, and .biz are seen as lesser to the extremely common “.com”. Most people only remember websites as a “.com.” Additionally, websites with the extension .biz are generally less trusted due to the number of spammers that use them. Because .coms are the most common extensions, when using an extension other that .com, be sure to advertise your full domain name well.
Using a simplistic and memorable domain name creates the best chance at success for SEO.